Social Media Tips & Tricks

Social Media these days is rapidly changing, and sometimes let’s be honest, it’s really hard to keep up! There are so many channels and there is always an update to be downloaded, or learned and let’s face it, it’s a lot easier to share this information with each other than it is for each of us to research it on our own.

So here are a few things that I’ve recently found to be helpful in my daily social media activities.

Facebook – Creating a Pixel:

facebookNow, I haven’t yet used this little gem, but my expectations of it are quite high. From what I’ve read, once you install the pixel code in the header of your website, you can track multiple things when a user clicks on your ad like what device they are using, where they are from, the average age of the user clicking on your ad, etc.

Here is a link to a page all about the Facebook pixel if you’d like to learn more.

Twitter – Tweeting Full Videos:

Now from what I’ve heard, not very many people know about tweeting full videos, only 30 second clips. Through one of the many Twitter webinars I’ve listened to or one of the many articles I’ve read, I came across a hack on how to tweet FULL videos. Hopefully if your company uses Twitter, you can use this to your advantage.

So here are the steps:

First visit your Twitter page and click on your profile icon in the top righthand corner and select “Twitter Ads”.Select Media

Next select “Creatives” and in the dropdown menu select “Media”.

On the left side of the page under “Library”, select “Videos”.

Select VideosSelect “Upload Media” and locate the video file you want to upload.

Unfortunately there is no capability as of now to schedule full video tweets in advance . You will have to follow these same steps to tweet full videos as needed.

Upload VideoInstagram – Use the Business Page to your advantage:

Instagram recently came out with Business pages, which is helpful if you use Instagram to push your brand recognition and get your name out in the open. It provides companies with the ability to add their contact information in their profile without being very limited to the content. Of course there still is some character limitations for this Information section, but at least now you don’t have to stuff that section with your contact information, website and about info.

Another great thing that they’ve introduced for business pages is the analytics side. You can now see your post impressions, reach and engagement on each photo or video that you post.

Not only do you get to see insights on posts, but your profile also offers insights on the percentage of which gender is following and interacting with you, the age range, locations, and the average time your followers are using Instagram each day. Pretty cool!Instagram for Business

If you haven’t already switched your profile over to a business profile, I highly encourage you to do so and start looking at your insights.

Pinterest – The Pinterest Tag:

pinterestAnother great trick that I have not yet implemented but plan to in 2017 is the Pinterest Tag. Similar to the Facebook Pixel, the Pinterest Tag allows your to track actions that users take even after they’ve clicked on your pin. Track things like actions taken or events that users have encountered like if they’ve added something to their cart, made a purchase, searched for something specific on your website, the list goes on with what this tag can do.

Here is a link if you’d like to learn more about the Pinterest Tag and step by step instructions on how to implement it.

If you know of anymore tips or tricks when it comes to these social media channels, or any others that you’d like to add, please add them in the comment section below. I’d love to hear what you’ve discovered.

 


 About the Author:
Meet Shelby, AWG Graphic Designer and Social Media ExtraordinaireSHELBY SCUDERI

Atlantic Water Gardens Graphic Designer and Social Media Extraordinaire, Shelby has been with Atlantic since 2011. In addition to keeping up with social media trends and ensuring that the website and all social networks are running smoothly, Shelby also manages Atlantic’s advertising and marketing programs.

Feeling lost on Facebook?

Recently, Facebook has updated their layout and basically the functionality of how users manage their business’ Facebook pages. Like a lot of you, I also asked myself the questions; “How do I do this now?” and “Where did that go?”

After spending some time navigating through my Facebook pages, I got a handle on where everything I use as a resource is for managing our Facebook page.

Figuring that it was a little difficult for me to find out where everything was, and learning how to use this new functionality, I’d like to share with you some things that have changed, and how to use them now.

How does my page, “Like” other pages now?

After spending too much time trying to figure this out on my own, I left it to Google. It took some time to find instructions for the most recent update, but I did end up finding what I was looking for. Since you now technically can only use Facebook only as yourself in a sense, you cannot just LIKE a page without “Liking” it as yourself, Facebook added an extra step.

How to "Like" a page

Once you are the on the page that you want to “Like”, you will have to select the button with the three dots, and then select “Like as your page”. A prompt may then appear if you manage multiple pages,  asking you which page you would like to “Like” the current page as. I know, very confusing.

Where did my pages feed go?home_sidebar

Yet another inconvenient process I had to go through just to find my pages newsfeed. Before you would simply select which page you wanted to use Facebook as, and voila! Instant newsfeed. Now, to find your pages’ newsfeed, you will need to begin on your own newsfeed or “home” and select your page from the left hand side.

If you only manage one page, you will be able to just select “Pages Feed” and your pages’ newsfeed should display, but if you manage multiple pages, this may not be specific enough for you. All of the Page’s newsfeed that you manage will show up. You will need to take a couple additional steps to see a single Page’s newsfeed.

Continue to select the page that you would like to see a newsfeed for.

Select "See Pages Feed"

From there you will be brought to your timeline of your business page.  On the left hand side, under your profile picture, you will see things like, how many likes your page has, check-ins, or your post reach. In this section you will also see, “See Pages Feed”. Go ahead and select it and up will come all of that pages that you have liked, posts where you can like, comment and share, which brings me to my next point.

 

Liking and Commenting

Like, Comment, Share as yourself or your page

Yet another time consuming update that you may or may not have noticed, is when you want to post a comment, like or share something, you need to choose which user you want to do so as. You can switch between users or pages by selecting the dropdown arrow in the bottom righthand corner of a post and selecting which account you would like to interact with the post as. Remember, you will have to do this each time you want to like, comment or share a post.

I hope these few tips help with how you manage your business’ Facebook page and don’t leave you even more confused than you were before. If you have any other suggestions on how to better use Facebook after this new update, comment below. Or comment any questions and I will do my best to answer!


 About the Author:
Meet Shelby, AWG Graphic Designer and Social Media ExtraordinaireSHELBY SCUDERI

Atlantic Water Gardens Graphic Designer and Social Media Extraordinaire, Shelby has been with Atlantic since 2011. In addition to keeping up with social media trends and ensuring that the website and all social networks are running smoothly, Shelby also manages Atlantic’s advertising and marketing programs.