Social Media these days is rapidly changing, and sometimes let’s be honest, it’s really hard to keep up! There are so many channels and there is always an update to be downloaded, or learned and let’s face it, it’s a lot easier to share this information with each other than it is for each of us to research it on our own.
So here are a few things that I’ve recently found to be helpful in my daily social media activities.
Facebook – Creating a Pixel:
Now, I haven’t yet used this little gem, but my expectations of it are quite high. From what I’ve read, once you install the pixel code in the header of your website, you can track multiple things when a user clicks on your ad like what device they are using, where they are from, the average age of the user clicking on your ad, etc.
Here is a link to a page all about the Facebook pixel if you’d like to learn more.
Twitter – Tweeting Full Videos:
Now from what I’ve heard, not very many people know about tweeting full videos, only 30 second clips. Through one of the many Twitter webinars I’ve listened to or one of the many articles I’ve read, I came across a hack on how to tweet FULL videos. Hopefully if your company uses Twitter, you can use this to your advantage.
So here are the steps:
First visit your Twitter page and click on your profile icon in the top righthand corner and select “Twitter Ads”.
Next select “Creatives” and in the dropdown menu select “Media”.
On the left side of the page under “Library”, select “Videos”.
Select “Upload Media” and locate the video file you want to upload.
Unfortunately there is no capability as of now to schedule full video tweets in advance . You will have to follow these same steps to tweet full videos as needed.
Instagram – Use the Business Page to your advantage:
Instagram recently came out with Business pages, which is helpful if you use Instagram to push your brand recognition and get your name out in the open. It provides companies with the ability to add their contact information in their profile without being very limited to the content. Of course there still is some character limitations for this Information section, but at least now you don’t have to stuff that section with your contact information, website and about info.
Another great thing that they’ve introduced for business pages is the analytics side. You can now see your post impressions, reach and engagement on each photo or video that you post.
Not only do you get to see insights on posts, but your profile also offers insights on the percentage of which gender is following and interacting with you, the age range, locations, and the average time your followers are using Instagram each day. Pretty cool!
If you haven’t already switched your profile over to a business profile, I highly encourage you to do so and start looking at your insights.
Pinterest – The Pinterest Tag:
Another great trick that I have not yet implemented but plan to in 2017 is the Pinterest Tag. Similar to the Facebook Pixel, the Pinterest Tag allows your to track actions that users take even after they’ve clicked on your pin. Track things like actions taken or events that users have encountered like if they’ve added something to their cart, made a purchase, searched for something specific on your website, the list goes on with what this tag can do.
Here is a link if you’d like to learn more about the Pinterest Tag and step by step instructions on how to implement it.
If you know of anymore tips or tricks when it comes to these social media channels, or any others that you’d like to add, please add them in the comment section below. I’d love to hear what you’ve discovered.
About the Author:
Atlantic Water Gardens Graphic Designer and Social Media Extraordinaire, Shelby has been with Atlantic since 2011. In addition to keeping up with social media trends and ensuring that the website and all social networks are running smoothly, Shelby also manages Atlantic’s advertising and marketing programs.